Goldilocks made its debut in the US in 1976, with the first opening in Los Angeles. Everything was made from the family’s home kitchen and products were sold out every day. As the franchising system grew and began to thrive in the Philippines, hundreds of Goldilocks stores were opened throughout Metro Manila to serve more customers, as people were becoming familiar with the Goldilocks name. Nicknamed “The Two Moms,” the sisters were known for their ambitious work ethic and special homemade recipes-especially for their fabulous cakes and tasty pastries, which became quickly known in the community.įollowing their dreams of starting a business, the sisters opened up a small bakeshop along the Pasong Tamo Street in Makati, Philippines, which quickly gained attention from both the locals and visitors. In 1966, two close half-Filipino/Chinese sisters, Milagros Yee and Clarita Go, and their sister-in-law, Doris, were baking sweets in their humble Makati City apartment to provide for hospital patients and family friends, who were their first dedicated customers. “Accordingly, we launched our franchising program in 1991, and the remarkable expansion that we have achieved since then is a testament to the strong partnership and positive relationship we have with our franchisees.The story of Goldilocks began where most fairy tales start: with family. “We realized that to fulfill our strategic growth plans and to transition to the next generation, we had to partner with highly motivated entrepreneurs who shared the principles and values of Goldilocks.” Richard Yee, the president, and second-generation owner of Goldilocks shared to Inquirer.Net how they have managed to succeed throughout the years. Goldilocks became known internationally because of their unique Filipino desserts, snacks, and bread. Today, Goldilocks has 12 stores in the US, 2 in Canada, and 6 in Thailand. In 1976, Goldilocks introduced their products in the United States and Bangkok, opening their first branch in Los Angeles, then in San Francisco, Northern California, San Jose, and Las Vegas. The Goldilocks’ International VentureĪfter the success of Goldilocks in the Philippines, they began their international venture. And when the franchising began to grow in the Philippines, hundreds of Goldilocks branches opened around Metro Manila serving customers that also grew in number every day.įrom their humble beginning in Pasong Tamo, they now have grown to over 600 stores and employ over 2,000 people.

In 1991, they began accepting franchisees. The store offered freshly-made cakes and pastries which were sold out every day. Their products were made in their family kitchen. Pasong Tamo quickly gained attention from locals and visitors. They opened the first branch with only 10 employees in it, and just two displayed cakes. “The name Goldilocks was chosen because of two very important words embedded in the name-gold and luck, which suggest fortune and success.” On May 15, 1966, the sisters together with their sister-in-law, opened Goldilocks on a 70-sqm space on the ground floor of a three-story building at Pasong Tamo, Makati.

“My sister and I decided to start a business when we began to receive requests for the cakes.” Goldilocks-Combination of ‘Gold’ and ‘Luck’ Image Credit: Concept News Central We would wake up early in the morning to cook for him,” Milagros shared to Inquirer.Net.Įventually, the sisters started baking delicacies in their Makati apartment serving doctors, nurses, and patients, and after a while decided to open up their own small bakeshop. Milagros and Clarita were two of the nine children of Pascual Leelin and Trinidad Tancioco.ĭuring the Second World War, Milagros learned to cook while Clarita became interested in baking after getting an oven from her parents when she was 10. Goldilocks was founded by sisters Milagros Leelin Yee, Clarita Leelin Go and their sister-in-law, Doris Wilson.

Goldilocks bakeshop menu